SHOWCASE
The Forecaster
The Story of Martin Armstrong
The international movie website is a central communication hub for all online communication around the film. A huge number of special events within the campaign gained high interested in the movie and all additional materials around the topic of the financial dept crisis. All events throughout the several distribution phases have been were accompanied by an extensive social media campaign. For this campaign and a cross-media advertisement various bonus trailers, bonus vidoes and exclusive scenes from the film have been produced and release in several online channels.
On May 7, 2015, the film "was released in cinemas in Germany, and could be be seen in several festivals in European countries and the U.S.A.. The German theatrical release was accompanied by a German tour by the main protagonist with podium discussions and Q&As after the screenings.
On September 15, 2015 the film was released in eleven European countries. The protagonist Martin Armstrong made a tour across Europe with a big event in Athens. This event was streamed with synchronized translation into cinemas in several capital cities throughout Europe and streamed live for a world wide audience. This live event was recorded together with several interview and published as additional video on demands.
Together with the co-production partner TV Plus, a cross-media platform was created as an additional second screen offer: THE FORECASTER INTERACTIVE. The online platform allows for a deeper exploration of the countless thematic connections that the film reveals, and links the narrative plot points with current events in business, politics and society. Central events and turning points in Martin Armstrong's life were embedded in their historical context along an interactive time line. The temporal limitations of the medium of film were thus removed and the protagonist's story extended into the present.
Wordpress CMS
Filmwebsite
Full Responsive // Video Backgrounds // Bonus Section // Second Screen Concept // Live Streaming Landing Pages with Ticket Sales // Event section & tour guides // Newsletter Marketing // and more...
Video Production
Trailer
International, Theatrical & topic-related
Three different trailers have been produced to advertise the film in different channels like cinema, online, video on demand and social media and created and extra value for distributers, broadcasters and other patners and used as bonus material on DVD and VOD.
Video Production & Online Distribution
Bonus Video on Demand
Interviews, Q&A and Special Events
To support the marketing of the film throughout the different international distribution phases between 2015 and 2018 several interviews and special events have been organized and recorded to published as bonus video on demands. For each event special trailers have been produced and exclusive scenes and teaser have been extracted from the recordings to advertise in social media and other channels.
Audience Engagement
Live Broadcast
Live broadcast, streaming & ticket sales, recording & Video on Demand
The final event of Martin Armstrong’s Europe Tour – the Greece Premiere in Athens 2015 – took place in Athens. The premiere was followed by a live podium discussion. This event was broadcasted live into 20 cities in 8 European countries including live translations into 5 languages. Cinemas have shown the film and streamed the discussion live after the screenings. People from all over the world could by a streaming ticket online through the website and watch the film and stream the live discusion at home.
Second Screen
The Forecaster Interactive
Online platform and interactive timeline
in coproduction with TV Plus
This cross-media platform enables users to investigate in more detail the innumerable thematic links presented in the film, thereby combining the narrative plot points with current events in the economy, politics and society. Key events and turning points in Martin Armstrong’s life are thereby embedded in their historic context along an interactive time line. The temporal limitations of the medium “film” are thus eliminated and the story of the protagonist is extended to here and now in terms of content.
Social Media
Bonus Videos
Exclusive scenes & animations
in coproduction with TV Plus
Exclusive bonus material completed the scope of the online platform "The Forecaster Interactive". This consists of scenes and animations not shown in the movie, numerous unpublished documents such as court transcripts of the trials of Martin Armstrong as well as animated info-films about complex economic topics This allowed our story to transcend the limits of film and promote the film and platform in social media channels.
Second Screen
Exclusive scenes
Interview & teaser videos for social media
The interview with Martin Armstrong in Berlin 2015 was produced by our co-production partner TV Plus especially for the cross-media platform "The Forecaster Interactive". Additional exclusive parts of the interview and teaser videos have been produced to promote the interview on VOD and have been added to the interview as bonus materials and to promote the film, interview and interactive platform in social media channels.
Q&A
Outtakes
Teaser videos for social media & VOD
The interview with Martin Armstrong in Berlin 2015 was produced by our co-production partner TV Plus especially for the cross-media platform "The Forecaster Interactive". Additional exclusive parts of the interview and teaser videos have been produced to promote the interview on VOD and have been added to the interview as bonus materials and to promote the film, interview and interactive platform in social media channels.
International
Advertisements
International Posters // Flyers // DVD Cover & Booklet // Online Banner // Social Media and more....
Based on a corporate design for the film various advertisement materials have been produced to ensure a high recognition value worldwide. The title "The Forecaster" was adapted into several languages (e.g. L´Óracle (French), El Visionario (Spanish). The background visual of the Central Park in New York was changed accordingly to the place of the event (e.g. Paris, Rom, Athens). Uniform fonts and colours were used to ensure a uniform appearance, while at the same time visually adapting the advertising to the individual location.
Distribution & Production
DVD Products
DVD Production // Cover & Booklet // Subtitles / Mastering and more....
Special events like interviews and conferences have been organized and recorded to published as bonus video on demands and have been addictionally produced as DVD bundles and packages and distributed directly via the international website and partner networks.
Cross Channel Advertisement
Social Media
Portal Design // Community Management // Eventpromotions // Social Media Storytelling // Social media Advertisement and more...
Social Media Channels played a central role in the advertisement of the film. Facebook, Twitter, Youtube and Vimeo have been used to advertise the film focused on several local and special interest target groups. Beside payed advertisements with several bonus video clips, teasers and trailers the festivals, theatrical tours of the main protagonists and all major events have been intensely advertised and a huge fan community was build throughout all distribution phases.